Are we starting to see a shift for women in groundscare?

Women have been underrepresented in the grounds management industry for far too long, and
despite the advances in gender equality in recent years, they still face significant barriers. The
industry is often stereotyped as a male-dominated field, with heavy machinery and physically
demanding work seen as a “man’s business.”

However change is happening, women are increasingly breaking down these stereotypes and proving that they are a key asset to a male dominated industry.

In this blog, we explore the reasons why women are changing the stereotype. We also discuss how the industry is changing, we speak with Carlie Lambert who is just starting her journey into the industry, with high expectations, we are sure she will achieve her goals.

The groundscare industry, like the agricultural industry has long been characterised by a culture of masculinity, where physical strength and endurance are valued. This culture, coupled with the traditional gender roles that have defined the industry, has made it difficult for women to enter and succeed in the field. Are we seeing a growing trend of more women in groundscare and how can we encourage an even greater intake.

Talks with a female apprentice, with high expectations …

We spoke with Carlie Lambert who is currently completing her apprenticeship at Pershore College.

Carlie is following in the footsteps of her father Stuart Lambert, deputy head groundsman at
Worcestershire CCC, formerly Head Groundsman of Gloucester Rugby. We were keen to learn about the process from applying to where she is now.

What attracted you [Carlie] to working in groundscare?

I have been around it all my life and love to work outdoors. It’s something I have always wanted to do.

When securing your apprenticeship placement, was there a good support and advice network in place from the college?

The college [has] been great especially my tutor Dave Coutts who is very supportive.

What would you say to encourage other women into the sports and groundscare industry?

It’s a great industry to work in and very rewarding one I would highly recommend.

We were also keen to learn Stuart’s thoughts on women entering the industry:

How do you feel about Carlie following your career path?

I think it’s great to have Carlie working not just in the industry but with me. It’s something she has been part of all her life. She used to come with me when she was 2 years old and sit in her pushchair and watch me mowing a football pitch, she never made a sound. I hope she keeps the hard work up to achieve her end goal of becoming a turf consultant.


Carlie is a prime example of change. However she was born into the industry, so how do we make it more accessible to those who are not? It is a question that we will continue to come back to, and we will continue to explore, which looks into apprenticeships. For now we hope that Carlie’s experience can create interest to others who are debating taking on an apprenticeship or position within the world of groundscare.

Change is happening

The grounds care industry is changing, and women are at the forefront of this change. Today,
women are involved in every aspect of grounds management. More and more women are also
pursuing education and training in groundscare, but greater awareness of the opportunities need to be publicised.

Moreover, there is a growing recognition of the importance of diversity and inclusion in grounds management. Companies and organisations are taking steps to make the industry more welcoming to women, however there is still a great deal to be done.

The success of women in sport as well as groundscare is also inspiring other women to pursue
careers in grounds care. As more women enter the industry and succeed, it is clear that grounds
management is not just a man’s business. Women are proving that they have the skills and
knowledge needed to succeed in the industry and that they can bring new perspectives and
approaches that are transforming the industry for the better.


SAGE is one organization that is playing a significant role in promoting women in grounds care. SAGE is an annual exhibition that brings together exhibitors from the industry to showcase big equipment, sustainable solutions and everything in between.

Led by Vicky Panniers, who feels strongly about women’s place within the groundscare industry, SAGE will endeavour to look into how women can be supported across the sectors.

“As we move forward, it is essential to continue to promote diversity and inclusion in the grounds care industry. By offering education and training opportunities, mentorship programs, and networking opportunities, we can encourage more women to enter and succeed in the industry.” Vicky Panniers, Exhibition Manager

Leave a Reply

Your email address will not be published. Required fields are marked *